Google Do You Know Who I Am
How Google uses location information
- Why does Google utilise location information?
- How does Google know my location?
- How is location saved in my Google Account?
- How is location used to show ads?
Why does Google use location information?
The Google Privacy Policy describes how nosotros treat data when y'all use Google's products and services, including location information. This page provides boosted information about the location information we collect and how you tin can control it.
Providing useful, meaningful experiences is at the core of what Google does, and location information plays an important role in doing just that. From driving directions, to making sure your search results include things most yous, to showing you when a eatery is typically decorated, location can make your experiences across Google more relevant and helpful. Location information likewise helps with some core production functionality, like providing a website in the correct language or helping to keep Google'south services secure.
How does Google know my location?
Depending on the products yous're using and settings you cull, y'all may provide Google with unlike types of location information that are disquisitional to making some services work and making others more useful for you. Location can come up from real-time signals, like your IP address or device location, and too your past action on Google sites and services, to tailor experiences for your context. Below are the principal ways we may go information most your location.
From the IP accost of your Internet connexion
An IP address (also called Cyberspace address) is assigned to your device by your Internet Service Provider, and is a requirement to apply the internet. IP addresses are used to brand the connection between your device and the websites and services you utilise. IP addresses are roughly based on geography. This ways that any website you use, including google.com, may go some information about your general surface area.
Like many other internet services, Google tin can apply data about the general area that you're in to provide some basic services. Estimating the general expanse that you're in means for instance that Google tin give you relevant results, and proceed your account safe by detecting unusual activity, such as signing in from a new urban center.
From your by activity
As you use our services, we may infer that you're interested in a place even if your device isn't telling u.s.a. exactly where yous are. For instance, if you search for "Cafes in Paris", we may assume that you would like to see places near Paris and testify you results of cafes there. Some items from your activity, such as previous searches, may also include the general expanse y'all were in at the time. Depending on your settings, this type of information may be stored with your account and used equally an input, for case to make up one's mind whether y'all might still be in Paris when you lot do more searches at a later fourth dimension.
From your labeled places
Y'all might also choose to tell united states of america well-nigh places that are of import to you, such every bit your home or your work. This could help you exercise things similar pull up directions faster by automatically pulling up your habitation and work addresses. This information can besides be used to influence the results that we provide to you. Learn more
From your devices
Many devices, like phones or computers, can work out their precise location. You can allow Google and other apps to provide you with useful features based on where your device is located. For instance, if you're running tardily to meet your friends, yous'll probably want to employ a navigation app to know the quickest style to go to your destination. To become plow-by-turn directions, you may need to turn on your device'southward location and give the app the permission to access it. Or for some searches similar "coffee shop", "coach terminate" or "atm", results will unremarkably be more helpful when precise location is available.
On your Android device, if you cull to plough on your device location, you tin can use features like navigation, giving an app admission to your current location, or find your phone. You lot can too choose which apps accept permission to apply your device's location with unproblematic controls that let you turn the permission on or off for individual apps. On Android, you tin can see when an app is requesting to use your phone's GPS-based location when the superlative of your screen shows Location
. Acquire more
Google Location Services
On most Android devices, Google, as the network location provider, provides a location service called Google Location Services (GLS), known in Android ix and above as Google Location Accurateness. This service aims to provide a more accurate device location and generally better location accuracy. Near mobile phones are equipped with GPS, which uses signals from satellites to determine a device's location – even so, with Google Location Services, additional information from nearby Wi-Fi, mobile networks, and device sensors can exist collected to decide your device's location. Information technology does this by periodically collecting location information from your device and using it in an anonymous way to improve location accurateness.
You tin disable Google Location Services at any time in your device's location settings. Your device'south location will continue to work even if GLS is turned off, but the device will rely simply on GPS to judge device location for apps with the necessary permission. Google Location Services is singled-out from your device's location setting. Learn more
The settings and permissions on Android control whether your device sensors (like GPS) or network-based location (like GLS) are used to make up one's mind your location and which apps accept access to that location. They practice not impact how websites and apps might estimate your location in other ways, such every bit from your IP Address.
How is location saved in my Google Business relationship?
Depending on the Google products and services that you use and your settings, Google may be saving location information to your Google Account. Two of the most common places where this information may be saved is Location History and Spider web & App Activity.
Google Location History
If you opt in to Location History and your device is reporting location, the precise location of your signed-in devices volition exist collected and stored, even when you lot're not actively using a Google production or service. This helps create your Timeline where Location History data is stored, and may be used to power future recommendations on Google. Y'all tin review, edit, and delete what'due south saved in your Timeline at whatsoever time.
Turning on Location History provides more personalized experiences across Google—restaurants suggested in Google Maps based on dining spots you lot've visited, real-time data about the best fourth dimension to leave for home or work in lodge to crush the traffic, and albums in Google Photos automatically created from places you've visited.
To make up one's mind if y'all've turned on Location History, visit your Activity controls. You may be asked to sign in, and from there, you can view whether this control is on. While you may suspension the collection of new Location History information, your past Location History information will continue to exist stored until y'all delete it. Learn more than
If y'all delete your Location History data, yous may still take other location information saved elsewhere—such equally in Web & App Activity.
Web & App Activity
If Spider web & App Action is enabled, your searches and action from a number of other Google services are saved to your Google Business relationship. The activity saved to Spider web & App Activity may likewise include location data. As an instance, if you type in "atmospheric condition" in Search and become weather results based on where yous are, this activeness, including the location used to provide this result, is saved to your Spider web & App Activity. The location used and stored with your Web & App Activity can come up from signals like the device's IP accost, your by activity, or from your device, if you've chosen to turn on your device's location settings.
Turning on your Web & App Activity setting helps usa testify you more useful search results, more than relevant ads, and more tailored suggestions–similar when you see your search automatically suggested based on by searches. You can review and delete what's in your Spider web & App Activity, or intermission it for your Google Account. Pausing Spider web & App Activity will finish saving your hereafter searches and activity from other Google services. Even if you delete your Web & App Activity information, you may still have location data saved elsewhere—such every bit in Location History.
To make up one's mind if y'all've turned on Web & App Action, visit your Activity controls. Yous may be asked to sign in, and from there, you can view whether this command is on. Learn more
How is location used to evidence ads?
Ads tin can be served based on your general location. This can include location derived from the device's IP address. Depending on your ads personalization settings, you lot may also encounter ads based on your activeness in your Google Business relationship. This includes activity stored in your Spider web & App Action, which can exist used for more useful ads. Another instance is if you have enabled Location History and regularly frequent ski resorts, you might later see an ad for ski equipment when watching a video on YouTube. Google as well uses Location History in an anonymized and aggregated way, for users who accept chosen to opt-in to it, to help advertisers measure how ofttimes an online advertisement entrada helps drive traffic to physical stores or properties. We do not share Location History or any other identifying information with advertisers.
You have command over the data stored in your Google Business relationship, and can plough off personalized ads at any time. When ads personalization is off, Google does not utilize the data stored in your Google Account to serve y'all more relevant ads.
Source: https://policies.google.com/technologies/location-data?hl=en-US
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